ALL WE GOTTA DO IS …

The American people are concerned about the economy, job creation, and the unsustainable debt obligations incurred in the last 6 months. As job losses continue to mount, families’ worried about losing their health-care, paying their mortgage, and sending their children to college, continue to intensify.

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The secret to corporate success: psst …. “women.”

This morning on CNN, the gloomy retail news continued with retail sales down 26-percent over February of 2008. In an interesting twist to the dozens of large “retailers” closing their door for good, the few retailers that posted the best earnings in this dismal economy (down only 2-percent) had one interesting thing in common.

Note to corporate America: If you want to stay in business and remain not only financially viable but competitve you’re going to have to find a way to market yourselves to to this secret ingredient which Starbucks has known all along: “Women!”

It’s no secret that consumers (read women) are economizing because spending power is eroding. Marketers are confronted with similar issues. Their budgets are dwindling as well and there is more emphasis than ever on accountability and making every dollar work harder.

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AMERICA IN SURVIVAL MODE

That the worst is yet to come is the “good news” according to many of America’s leading economic experts. The bad news for American consumers, lenders, retailers and major employers is that America is sliding into a Great Depression and that the apsirations have to come down if we are to survive this, the worst economic crisis since the Great Depression of 1929.
Since the Ronald Regan years Americans have been living fat on the hog, borrowing to send their kids to expensive private schools and Ivy-League colleges. Americans have been borrowing to buy a home or a vacation home, buy a new car, borrowing to remodel an older home, going to the Mall and buying expensive electronics, video-gaming systems, eating out at expensive restaurants, the “daily-cup” of Starbucks.
The unraveling of an economy built on debt-fueled spending will be painful for years to come and the US economy clearly in a major recession if not a depression, means the end of rampant consumerism. Americans are in survival mode

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Hey buddy, can you spare a cup of coffee?

The tragedy of the last 25-years is that we’ve seen corporate America like WalMart move in and take over America, peddling Chinese junk, thwarting unionization of its workers, working the employees to death while paying them meager wages.

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