The Battle Over the “Ah ha” moment

It may not appear in the shape of a light bulb above your head, but researchers say “Ah ha!” moments are marked by a surge of electrical activity in the brain.
Mutual of Omaha said in a statement Friday it has been granted preliminary approval of a federal trademark for the slogan “official sponsor of the aha moment,” which became part of Mutual’s national advertising in February. There-in lies the rub, Oprah Winfrey and Harpo Productions
(Harpo – oprah spelled backwards) Inc. is claiming rights to the phrase “aha moment.” Oprah and Harpo Productions demanded Mutual stop using the phrase to promote its insurance and financial products. So Mutual filed its lawsuit Wednesday in U.S. District Court in Omaha.

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The secret to corporate success: psst …. “women.”

This morning on CNN, the gloomy retail news continued with retail sales down 26-percent over February of 2008. In an interesting twist to the dozens of large “retailers” closing their door for good, the few retailers that posted the best earnings in this dismal economy (down only 2-percent) had one interesting thing in common.

Note to corporate America: If you want to stay in business and remain not only financially viable but competitve you’re going to have to find a way to market yourselves to to this secret ingredient which Starbucks has known all along: “Women!”

It’s no secret that consumers (read women) are economizing because spending power is eroding. Marketers are confronted with similar issues. Their budgets are dwindling as well and there is more emphasis than ever on accountability and making every dollar work harder.

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Act Like a Lady, Think Like a Man

If you’re in a failing relationship you may not want to take advice from someone who’s on marriage number three. The same man that cheated on his second wife with his third wife, and screwed his second wife in an ugly divorce settlement. But then, who is better qualified to offer such advice.?
Sometimes funny, sometimes direct, but always truthful, Act Like a Lady, Think Like a Man is a book you must read if you want to understand how men think when it comes to relationships.
women’s standards and requirements have lowered over the years. And as men, we know that. We have taken advantage of it. We’ve created terms that we feed to women that allow us to exist as we do.

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